Citable operating metrics
META's latest SEC-sourced operating KPI table includes Advertising Revenue at 10.00 for 2021-12-31.
| Metric | Period | Value | Basis |
|---|---|---|---|
| Advertising Revenue | Dec 31, 2021 | 10.00 | quarterly |
| Advertising Revenue Excluding Fx Effect | Jun 30, 2025 | 2025.00 | quarterly |
| Authorized For Repurchases | Dec 31, 2024 | 474.00 | quarterly |
| Available For Repurchases | Dec 31, 2024 | 474.00 | quarterly |
| Average Price Per Ad | Jun 30, 2021 | 6.00 | quarterly |
| Effective Tax Rate | Mar 31, 2026 | -1.00 | quarterly |
| Facebook Daily Active Users | Sep 30, 2020 | 1.82 | quarterly |
| Facebook Monthly Active Users | Dec 31, 2019 | 2.50 | quarterly |
Source: SEC EDGAR operating KPI disclosure; period Dec 31, 2021; filed Feb 2, 2022; accession 0001326801-22-000015.
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