Citable segment mix
LUV's latest SEC segment disclosure for revenue by geography shows North America as the largest listed segment at $27.30B (97.3% of disclosed segment revenue).
| Segment | Period | Revenue | Mix |
|---|---|---|---|
| North America | Dec 31, 2025 | $27.30B | 97.3% |
| Latin America | Dec 31, 2025 | $756.00M | 2.7% |
Source: SEC EDGAR segment disclosures; period Dec 31, 2025.
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