| Sep 1, 2026 | management_change | Apple disclosed compensation details for CEO John Ternus and Executive Chair Tim Cook effective September 1, 2026. |
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| Jul 30, 2026 | earnings | Apple reported Q3 2026 revenue of $109.4 billion and diluted EPS of $2.02. |
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| Apr 30, 2026 | earnings | Apple Inc. filed its results of operations and financial condition. |
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| Sep 10, 2024 | Guidance: income_tax_charge | not reported to 10.00 |
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| Jul 31, 2026 | mda_quarterly | Apple reported strong fiscal third-quarter 2026 results, with total net sales rising 16% year-over-year to $109.4 billion. Growth was broad-based, led by a 22% increase in iPhone revenue, driven by strong demand for Pro models, and a 12% rise in Services revenue, fueled by advertising and cloud offerings. Mac sales also saw a significant 29% jump, while iPad sales declined 6%. Geographically, the company saw double-digit growth across all regions, with Europe and Greater China both posting 22% increases.
Profitability improved, as total gross margin expanded to 50.1% from 46.5% in the prior-year period, aided by a favorable product mix and tariff refunds. However, management warned of potential volatility and downward pressure on future margins due to rising component costs, particularly in semiconductors, NAND, and DRAM. Operating expenses surged 23%, largely due to a 32% increase in R&D spending directed toward artificial intelligence infrastructure and headcount. The company remains highly liquid, maintaining a robust capital return program that included $25.8 billion in share repurchases during the quarter. Risks remain centered on macroeconomic instability, ongoing trade disputes, and potential future tariffs, which could disrupt supply chains and negatively impact consumer spending. |
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| May 1, 2026 | mda_quarterly | Apple reported Q2 2026 net sales of $111.184 billion, a 17% increase year-over-year, primarily driven by a 22% surge in iPhone sales, particularly Pro models, and a 16% rise in Services revenue from advertising, App Store, and cloud services. All geographic segments experienced growth, with Greater China leading at 28%, followed by Rest of Asia Pacific (25%), Europe (15%), Japan (15%), and Americas (12%), largely due to iPhone and Services strength, and generally favorable foreign currency impacts, excluding the Japanese Yen.
Gross margin expanded to 49.3% from 47.1% year-over-year, with Products at 38.7% and Services at 76.7%, attributed to product/service mix and favorable foreign exchange, despite higher costs. Operating expenses increased, with Research and Development up 34% due to infrastructure and headcount, and Selling, General and Administrative up 11%.
The company faces macroeconomic challenges, including intensifying supply constraints and rising costs for advanced semiconductors, NAND, and DRAM, which could impact demand and profitability. |
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| Jan 30, 2026 | mda_quarterly | Apple reported a 16% increase in total net sales to $143.756 billion for Q1 2026, primarily driven by robust performance in iPhone and Services. iPhone net sales grew 23% due to strong demand for Pro models, while Services revenue rose 14% from advertising, App Store, and cloud services. Geographically, Greater China experienced significant 38% net sales growth, largely attributable to iPhone, and Europe saw a 13% increase, aided by favorable currency. Conversely, Mac sales declined 7% due to lower laptop and desktop demand, and Wearables, Home and Accessories decreased 2%.
Overall gross margin improved to 48.2%, with Products gross margin at 40.7% (benefiting from product mix despite tariff costs) and Services at 76.5% (due to service mix). Operating expenses increased, notably Research and Development, which grew 32% due to higher infrastructure, headcount, and engineering program costs. The effective tax rate rose to 17.5% from 14.7% year-over-year, impacted by foreign currency loss regulations.
The company maintains strong liquidity, with $43.7 billion in manufacturing purchase obligations and $9.3 billion in other purchase obligations due within 12 months. It returned substantial capital to shareholders in Q1 2026, repurchasing $25.0 billion in common stock and paying $3.9 billion in dividends, with an intent to increase dividends annually. Macroeconomic conditions, including inflation and currency fluctuations, alongside ongoing tariffs from various countries, pose potential material risks to the supply chain, pricing, and gross margins. |
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