| Apr 30, 2026 | earnings | Apple Inc. filed its results of operations and financial condition. |
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| Feb 24, 2026 | other | Apple Inc. submitted matters for a vote of its security holders. |
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| Jan 29, 2026 | earnings | Apple Inc. filed its results of operations and financial condition for the period. |
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| Sep 10, 2024 | Guidance: income_tax_charge | not reported to 10.00 |
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| May 1, 2026 | mda_quarterly | Apple reported Q2 2026 net sales of $111.184 billion, a 17% increase year-over-year, primarily driven by a 22% surge in iPhone sales, particularly Pro models, and a 16% rise in Services revenue from advertising, App Store, and cloud services. All geographic segments experienced growth, with Greater China leading at 28%, followed by Rest of Asia Pacific (25%), Europe (15%), Japan (15%), and Americas (12%), largely due to iPhone and Services strength, and generally favorable foreign currency impacts, excluding the Japanese Yen.
Gross margin expanded to 49.3% from 47.1% year-over-year, with Products at 38.7% and Services at 76.7%, attributed to product/service mix and favorable foreign exchange, despite higher costs. Operating expenses increased, with Research and Development up 34% due to infrastructure and headcount, and Selling, General and Administrative up 11%.
The company faces macroeconomic challenges, including intensifying supply constraints and rising costs for advanced semiconductors, NAND, and DRAM, which could impact demand and profitability. |
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| Jan 30, 2026 | mda_quarterly | Apple reported a 16% increase in total net sales to $143.756 billion for Q1 2026, primarily driven by robust performance in iPhone and Services. iPhone net sales grew 23% due to strong demand for Pro models, while Services revenue rose 14% from advertising, App Store, and cloud services. Geographically, Greater China experienced significant 38% net sales growth, largely attributable to iPhone, and Europe saw a 13% increase, aided by favorable currency. Conversely, Mac sales declined 7% due to lower laptop and desktop demand, and Wearables, Home and Accessories decreased 2%.
Overall gross margin improved to 48.2%, with Products gross margin at 40.7% (benefiting from product mix despite tariff costs) and Services at 76.5% (due to service mix). Operating expenses increased, notably Research and Development, which grew 32% due to higher infrastructure, headcount, and engineering program costs. The effective tax rate rose to 17.5% from 14.7% year-over-year, impacted by foreign currency loss regulations.
The company maintains strong liquidity, with $43.7 billion in manufacturing purchase obligations and $9.3 billion in other purchase obligations due within 12 months. It returned substantial capital to shareholders in Q1 2026, repurchasing $25.0 billion in common stock and paying $3.9 billion in dividends, with an intent to increase dividends annually. Macroeconomic conditions, including inflation and currency fluctuations, alongside ongoing tariffs from various countries, pose potential material risks to the supply chain, pricing, and gross margins. |
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| Oct 31, 2025 | business | Apple designs, manufactures, and markets a comprehensive ecosystem of smartphones, personal computers, tablets, wearables, and accessories, complemented by a diverse portfolio of services. Key hardware products include the iPhone, Mac, iPad, Apple Watch, AirPods, and the new Apple Vision Pro. Services encompass AppleCare, cloud services, the App Store for digital content and applications, and subscription offerings like Apple Music, Apple TV+, and Apple Arcade. Payment services include Apple Card and Apple Pay.
The company operates globally through geographic segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. Distribution channels are split 40% direct (retail, online) and 60% indirect (carriers, resellers). The markets are intensely competitive, characterized by aggressive pricing, rapid innovation, short product lifecycles, and competitors imitating Apple's products and infringing intellectual property. Success hinges on continuous, timely introduction of innovative products and services. Supply chain risks include reliance on single-source components, industry-wide shortages, and commodity price volatility. The business experiences seasonality with higher net sales in the first fiscal quarter due to holiday demand and new product launches. |
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