Citable segment mix
BKNG's latest SEC segment disclosure for revenue by geography shows Outside of the U.S. as the largest listed segment at $8.33B (50.2% of disclosed segment revenue).
| Segment | Period | Revenue | Mix |
|---|---|---|---|
| Outside of the U.S. | Sep 30, 2025 | $8.33B | 50.2% |
| The Netherlands | Sep 30, 2025 | $7.60B | 45.8% |
| U.S. | Sep 30, 2025 | $677.00M | 4.1% |
Source: SEC EDGAR segment disclosures; period Sep 30, 2025.
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